Get Social: A simple social media strategy for your event

Apr 24, 2025

Your event may be the coolest experience in town, but it might as well be invisible if it’s not popping up on feeds, stories, or hashtags.

Socials aren’t just about selfies and food pics. It is an extremely useful tool to promote your event, rally your community, and keep the conversation going long after the event wraps.

Here’s how to build a solid, simple, and scroll-worthy social strategy for your next event.

Step 1: Getting on the right platforms

Don’t spread yourself thin. Choose platforms where your target audience hangs out.

Creatives, artists -> Instagram, TikTok

Professionals -> LinkedIn, Twitter (X)

Gen Z -> TikTok, Instagram

Niche communities -> Peatix Groups, Reddit, Discord

Step 2: Build your #hashtag & voice

Create a memorable, short hashtag and use it everywhere. It helps attendees find each other, be part of the conversation, and builds a collective voice.

Pair that with a consistent tone, whether it’s fun, professional, cheeky or heartfelt, whichever matches your event brand or positioning.

Step 3: Plan your content timeline in three phases

Just like content marketing, social media needs a rhythm:

🎬 Pre-event publicity: Build anticipation

Countdown posts
Speaker/performer spotlights/interviews
Venue sneak peeks
Behind-the-scenes setup
Ticket reminder CTAs

🎉 During the event: Live mode

Live updates via posts and stories
Speakers quotes
Video snippets and selfies
Encourage attendees to tag and use your hashtag

💌 Post-event: Keep the conversation going

Recap reels or highlight carousels
Thank-you posts
User-generated content resharing
Announcements for future events

Step 4: Work in advance

Use tools like Buffer, Later, or even Instagram’s scheduling feature to plan your posts. Batch your content in advance so you’re not scrambling the day before.

🗓️ Sample Weekly Pre-Event Schedule (for Instagram):

Monday: Countdown post
Wednesday: Speaker intro
Friday: Behind-the-scenes teaser
Sunday: Throwback to the last edition

Step 5: Make it engaging

Socials aren’t just a poster or a display banner - it’s a conversation. So, post your content and phrase it in a way that invites responses.

Try:

Polls (“Which topic are you most excited for?”)
AMA (Ask Me Anything) with speakers
“Caption this” photo contests
“Tag a friend you’re bringing!”

💬 The more interactions your posts get, the more visibility they earn in the algorithm.

Step 6: Lean into short snippets like stories & reels

Quick, visual, and informal, stories and reels are where it’s at. They show authenticity, personality and behind-the-scenes moments your audience craves to be a part of.

🎥 Try this: Post a 15-sec pre-event “hype reel” showing speaker clips, venue setup, or packing prep.

Step 7: Track & tweak

Look at what’s working and adjust. Instagram Insights, LinkedIn analytics, or TikTok’s Creator Tools will show you which posts performed best.

📊 Metrics to lookout for:

Reach
Engagement (likes/comments/saves)
Link clicks
Story views

No need to obsess but a quick check-in can help guide your next week of posts.

✅ Choose 1–2 platforms where your audience frequents
✅ Create a memorable hashtag and use it everywhere
✅ Post in 3 phases: pre-event, live, and post-event
✅ Schedule posts ahead to reduce day-of stress
✅ Engage your audience — don’t just broadcast
✅ Use stories and reels for casual, in-the-moment vibes
✅ Monitor performance and adjust your game

When done right, socials go beyond promoting the event and help turn attendees into potential ambassadors, the brand into a community, and help keeps the buzz going, both before and after the event.

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Since 2011, Peatix has been redefining how people connect, transforming shared passions into thriving communities. Now available in 27 countries — including Japan, Singapore, and the United States — our self-service platform has empowered over 130,000 community groups to create meaningful experiences that bring people together.

With an intuitive, user-first approach, Peatix provides seamless tools that make it effortless to launch, grow, and engage your audience — whether in-person, online, or hybrid. From ticketing and promotions to community-building features, everything you need is at your fingertips.

Ready to bring people together and grow your community? Start hosting your events on Peatix today.